Continuing my series of posts on Products/Services that rule/pwn, TechSmith gets a huge 'shout out' today.

Their products are just great, and make my life as a Technical Evangelist tons easier (SnagIt is obscenely suited to taking oodles of screencaps (I honestly don't know how I lived so long without it), and Camtasia is just 'hubba' when it comes to making screencasts). I've eye-balled it tons over the past few years, downloaded the demos one or two times over various versions, and finally got a real stab at using Camtasia (2.0) a while back for a project I did for 3 Leaf.

I liked the product so much after using it for 3 Leaf that I recently (about 40 days ago) went out and bought Camtasia Studio 3.x.

Then today I saw that they just released Camtasia Studio 4.0 - with all sorts of cool new bells and whistles. Talk about a sick feeling in my stomach. The TechSmith site said that I could upgrade for $150, but that seemed pretty expensive for something I just barely bought.

So I called their sales department and explained my situation. They've got excellent people working for them, and they've empowered them to make a difference. Suffice it to say, they TOTALLY took care of me, and had me grinning from ear to ear. This is the second time I've dealt with them on the phone, and both times I've been amazed at how focused they are on providing excellent customer service and making sure that they keep their clients happy.

In other words, they "get it" when it comes to customer service (so few companies do).